New Google HTML Attribute for Disallows the Link Spam
Google has launched a new NOFOLLOW attribute tag to be used primarily for Blogs, Forums and Guest Book type sites that get a lot of link spam. This is to prevent spammers from getting credit on their links. The site owners need to implement this on their programs so that the tag gets inserted automatically.
The tag is in this format: rel="nofollow"
Then you would do this:
href="http://www.yahoo.com/" rel="nofollow">Yahoo
MSN and Yahoo are following suit and have already announced that they will support this tag.
About.com Purchased by New York Times
The Senior Vice President for Digital Operations at the New York Times was quoted saying: "Frankly, they bring a lot of competencies to us. They're the leaders in search-engine optimization."
It appears that he is really referring to great rankings about.com has for many of their pages, whereas NYT does not rank well due to their news pages expiring after one week. Wow, what a stupid reason to buy a company. NYT could have easily hired a search engine optimization company like us to get them great rankings and we would have charged less than a $1 million.
New MSN Search Finally MSN Released New Mixed Search Engine
In the first week of February MSN finally released its new search engine to the public and has started advertising heavily on TV. The new MSN Search has features such as the ability to search for local retailers, a toolbar that lets you search your own hard drive, and a feature to search by criteria such as the last time a site was updated.
The new site also has a lot of ads, including on top of regular search results on the right side and on the bottom.
"Now, we have our platform in place. We think it's super competitive to what's out there," said MSN search and shopping corporate VP Christopher Payne.
Prior to MSN launching its own engine the results used to come from Yahoo. Many welcomed the new engine, which was a much needed addition to increase the playing field from current monopoly by Google.
For over a year now, MSN has been saying that they would be launching a new search engine to better compete with Yahoo and Google. Now for the first time, the public
Google launches ‘Checkout’ with grasping pricing model aiming to ‘increase advertising spending
Google has officially launched its ecommerce payment service with a predatory pricing model to lock in its advertisers, increase advertiser spend with Google and attract new Google advertiser customers
Every online merchant has two goals: sell more and spend less. Google Checkout…is a way to process transactions that helps you achieve both. Checkout works with Google’s search advertising program, Ad Words, to increase your sales and minimize your expenses throughout the online sales and marketing process.
Search: Google’s “one thing,” in fact, fuels 99% of the revenues driving its $150 billion market cap: online search and associated advertising services (Ad Words, Ad Sense).
Google developed Checkout with the goal of driving its search and associated advertising services revenues ever higher.
The Google Checkout pitch to merchants asks “Why Google Checkout?” and answers:
Online shoppers often start with a Google search. Our search advertising program, Ad Words, helps them find you through targeted text ads that appear beside Google search results. Now you can add the Google Checkout badge to your Ad Words ads, which highlights your store and tells potential customers that shopping with you will be convenient and secure.
Google's new Custom Search Engine:
will have a strong impact on government search sites even though the government sites won't be required to run Google ads, according to an analysis conducted by Arnold Information Technology (AIT).
BLOG news:
Racist blogs targeting minority groups in New Zealand and Australia are springing up on the web, but Google's Blogger, the service some are hosted on, refuses to take them offline, says an anti-racism lobby group.